Citroen DS Wild Rubis Concept Heads to 2013 Shanghai Motor Show

Peugeot is pretty smart in playing its cards and knows very well when to make the right move. That is the main reason why it has chosen the 2013 Shanghai Motor Show for its latest vehicle launch. The decline in sales figures in Europe indicates directly that its home grown auto majors will have to take on new roads to sell their products. That is the reason that the Citroen DS Wild Rubis Concept is being launched in Shanghai.

 

Also, the French car maker knows that for selling same strategy doesn’t work all the time, that’s why it has devised a new three stage strategy. Under this strategy, Citroen brand will be serving the most low cost markets. To rival upmarket brands like Volkswagen, Alfa Romeo, etc. the sub-brand of Citroen known as Citroen DS will stretch in these markets. These markets are mainly led by German luxury car makers like Audi, Mercedes, and BMW. 

 

The previous models of Citroen like Numero 9 and Metropolis were inspired from DS that has been trying to gain a place in premium car market from a long time. This new Wild Dubis will be joining the very same club. This concept has been developed by Citroen to represent futuristic view of DS branded SUVs. The Citroen DS Wild Rubis features number of luxurious features, a latest plug-in hybrid drivetrain, and extraordinary finish and fit. 

 

It can be clearly made out from the vehicle’s size and weight that the main aim of its maker is to take a stronger stand against BMW X5 and Mercedes Benz M Class through this SUV. The basic dimensions of this car measure 15.4 feet – length, 5.2 feet- height, and 6.4 feet –width. The wheelbase of the SUV measures 9.5 feet and the car has an exceptional ground clearance credits to its 21 inches wheels. The front portion of the vehicle has been given a corporate appearance that looks stunning with the help of its full LED headlights and plenty of chrome work. The rear part of the vehicle has been designed with equal efficiency. The SUV has been mainly targeted towards the world’s most rapidly growing auto market – the Chinese auto market. The Citroen DS Wild Rubis price is being expected to be announced at its official launch only.