Why is the Renault Kwid so Cheap
We all have seen with the kind of price tag it has emerged in the domestic market and the kind of dignified looks and appearance it contains, is truly commendable
The all new much awaited SUV looking small hatchback arrived in the market from the Renault stable in order to grace the entry level segment and give a tough call to the presenting existing cars like Maruti Alto. We all have seen with the kind of price tag it has emerged in the domestic market and the kind of dignified looks and appearance it contains, is truly commendable. This is definitely a strategy by the makers to fence their foot and hold in the native market of the country. While considering the looks, engine, performance, fuel efficiency, interiors and much more, its seems like the car has it all, and that too with such a low pricing, it appears it has a long way to go, the car is expected to certainly make a special place in the hearts of the consumers and of course we expect the car to make a special statement in the market.
So, ever wondered why the all new Renault Kwid so reasonably priced?
Well, as per Mr. Carlos Ghosn, it is all thanks to the MAKE IN INDIA effort, stating a great 97 percent of localization being received by the brand. This figure easily comprises of at least an INR 3-4 lakhs difference in the making cost. And that is exactly why the makers were able to offer a feature rich car carrying such a rational price tag. The all new Renault Kwid is basically designed to capture the A segment in the market that comprises a share of at least 25 percent of the total market. He further added upon the importance of offering such a feature laden cars to the average Indian customer is the basic agenda and plan behind the pricing. As there are several potential A segment customers in the market, and the brand aims to be popular for offering such great and one of a kind options to the ones, who have a small budget, however have bigger aspirations, so the all new Renault Kwid is just a token from the makers to make the huge A segment consumers happy and satisfied, so that no other brand could ever take its place. Well, wow, I’m completely touched and very happy with the brand’s Strategy and the kind of thought behind a products, I wish a very good luck to the makers and their thoughtful product, what do you think, leave in your comments and let us know