Nissan roll out another small car for The Indian Roads

This would be the third small car crafted by Nissan for the Indian roads. The brand is all equipped and ready to launch its third small baby in the next year. The Japanese auto major Nissan is looking forward to make its place in the small car segment, a market that is already ruled by giants like Maruti Suzuki and Hyundai.

 

The Brand has managed to sell across 17,000 units of Datsun vehicle in the country in merely one year. It has almost made an entry in the market yet again, and is also planning to put across 60 exclusive showrooms in the country, especially in the smaller towns by 2016. Talking about the small car market in India that is dominated by the giant Maruti Suzuki with almost 75 percent of the market, and Hyundai that accounts for about 22 percent. Guillaume Sicard, the Operations President, Nissan, quoted that the Brand was just one percent of the market, but have some up to three percent, also hoping to grow the number further. Although there was no target mentioned by him, but he confirmed that Nissan would go up to 20,000 vehicles in a few week’s time.

 

After being successful within a short span, he also mentioned that we would be revealing another entry level small car for the smaller Indian towns in the next year 2016. Initially this small entry level car had to be announced in 2017, but looking at the jump in the market currently, the brand decided to pre-launch it next year. They rolled out its Datsun Go in January this year to the Indian roads.

 

 

Currently Nissan has 21 showrooms in India; however they plan to expand it over to 60 showrooms all across the country by the next year in 2016. They are focusing on many new small dealerships in tier II and III cities in the country. And also plans to majorly expand with 300 showrooms in the country, exclusively for Nissan products. While initially, the Brand had set up a target of 10 percent stake on the market earlier, but due to the sluggish growth in the automobile industry, they remained unable to achieve the same.