Report:Maruti Suzuki goes wider

Making it big in to India’s rural market, the brand is focusing on increasing the existence in the rural market, targeting it over 20 percent, in order to reach to up to 1.5 Lakh villages. The company has managed to go up in the sales for its products for about 23 percent, with around 4,15,380 units in the last financial year.

 

Now in the new current year, the brand has extended to connect to up to 1.25 lakh villages. The company claims to be connected to the smallest of villages and towns. They say the sales are being derived from the villages that have even lesser than 200 households. These rural places are most impacted with the delayed monsoons, recent unseasonal rains, but hopes that this venture would help making the ends meet in crisis.

 

Apart from these conditions, the long term growth in these small places is quite promising and evident. As infrastructure over powers the man power and agriculture, this step would be promising in every aspect. As there would be growth in these areas, the launch and availability of the brand would be profitable.