Maruti Suzuki another premium step

As the brand is all set with a couple of upscale products in its line up, they have taken another sensible step forward, by deciding to open up new showroom exclusive for its premium vehicles. They would present cars namely the S-cross, YRA-Hatchback and Ciaz to start with, in order to display, test and sell across there premium Showrooms.

 

The company has been called the budget car company for a long decade now, but now, they have decided to move ahead and get away with the budget tag line finally. The company has already secured their position in the country well by selling across 15 million budget friendly cars, but now, since their name is already established, in the budget segment.

 

The brand wants to move ahead to the premium market, indeed. Maruti has opened their first premium Showroom in Dwarka, New Delhi that is fully equipped in selling Ciaz-their luxury sedan to start with. It is sure from the company to add on S-cross/A-cross and the YRA premium hatchback, around the festive season.

 

The car company has a plan to sketch across many such new showrooms across, in order to serve the premium customer exclusively. This is a business strategy to yield better profits for the company and also provide the premium customers the deals that they are looking for in a separate environment altogether. This initiative would be called Nexa and would be around in the major cities of the country to start with.

 

While the small car segment of the company has always been  running well, now and current plates a lot of options with the budget to suit almost the needs of every person in the country, the progress and profit would only go up for Maruti surely. While the Nexa network would take some time in order to be known and expand its purpose, but indeed this is the best time to introduce such a concept and work on it.