Ford suggests their vehicles are not high maintenance

The brand is all set to roll out the new baby in town, their Ford Figo Aspire, and the brand, during the course wants to cleat all the apprehensions from the market. The new machine is fully equipped and armed, to prove itself in the Indian market, featuring to be a safe car, efficient Fuel economy, enriched with the latest features, and prices to sustain and run in the market for long, but still the common perception people have in mind the maintenance of the car, as its Ford, it needs to be high. However the brand wants to remove this allegation on them once and for all.

 

As quoted by the Vice President of marketing at Ford India, the company is indeed taking steps in order to eradicate this issue, like:

 

Cost of the components -

 

The brand is consciously trying to minimize the cost of the parts, it’s going to go all across its dealerships, to check the minimum cost and then roll them out and minimizing on the differences created across the dealerships, and also maintains transparency amongst the prices for the people.

 

parts for sub assembling -

 

The brand is going to create the display and availability for sub assembling parts that would enable the owner to buy only the broken part instead of the whole part, as earlier it used to be. For E.g. In case of the mirror being broken, so this would enable the owner to just buy the mirror, instead of the whole unit with the plastic cover too.

 

Inherit the Eco Sports nature - 

 

The brand is planning to go abide by the reviews of the Eco Sport owners as a path to the success to the Aspire. Currently the owners are all so happy, content by the way the brand is shaping up with the Eco Sport in hand, and they hope to get the similar views for the Aspire too. Ford India witnessed an extraordinary market push for the Eco Sport, the demand have been higher than the supply from day 1 and still continues to work hard in order to go parallel with demands, but with Aspire they have already created their back up learning from the past experience. Ford claims to have added productivity to its plant and says that it is more than ready now to meet the challenges in the market upon its launch.