Bajaj Motorcycles pins hopes on Discover 125 to boost sales
The new discover has been designed and developed to capture the Indian market by providing their customers the most comfortable ride and the impressive fuel efficiency. Till now Bajaj has dispatched 15,000 units of new Discover 125 after the launch.
Baja Motorcycles underpinning their hopes with the recently launched “Discover 125” to boost the sales in the mass market segment. The new discover has been designed and developed to capture the Indian market by providing their customers the most comfortable ride and the impressive fuel efficiency. Till now Bajaj has dispatched 15,000 units of new Discover 125 after the launch.
Guruprasad Rao, Deputy General Manager, Bajaj Auto said, The "Discover 125" will steer growth and bring the company volumes. . He said the company was targeting big growth in the market for bikes in the range of Rs 47,000 to Rs 50,000 in the current year, adding, this segment accounted for nearly 60 per cent of the motor cycles sold in India.
He added, "We are focusing on new products and expect growth to revive in 2014-15 and can increase capacity depending on demand for Discover 125 which is clocking sales of over 1.2 lakh per month.
Guruprasad claimed. The motorcycle segment, with sales of about eight lakh units a month, has recorded about 15 per cent decline in growth due to the economic slowdown and high interest rates.