Mahindra Two wheeler getting weak

Mahindra’s two wheeler segment is getting weaker by the day; sales have dropped down by 37 percent. Mahindra two-wheeler's complete sales in the month of June 2015 witnessed a noteworthy hollow of nearly 37 per cent, as matched to the similar time during the previous year 2014. The company dropped down to 9,704 two-wheelers in the previous month, compared to the 15,463 units it had accomplished to trade within the month of June during the last year.

 

 

The Mahindra two-wheeler vehicle maker that is based in Mumbai has a record of local sales in June 2015 of nearly 8,697 units, 39.5 per cent reduced than the 14,389 two-wheelers it managed to sell in the month of June 2014. Along with the company exporting off 1,007 two-wheelers to the rest of the international markets compared to the 1,074 units in June last year, export figures also reported a trivial 6.3 per cent dip. Even though the launch of its latest 110cc scooter, the Gusto, sales of Mahindra’s two-wheeler segment has been going down radically over the earlier few months. 

 

Even though the scooter segment in our country has been on a high and is quite steady in the market, seems like with the kind of competition, in the market, carrying new brands, with their ultimate line of products flooding in the market, Mahindra is getting weaker by the day, as they have a lineup of fewer products such as just about two of their motor bikes, that too both being the 100 cc commuting ones, wherein the need of the hour is Superbikes era, and just 5 scooters lined up for the sales in the market, seems like looking at the stats, Mahindra needs to pull its socks, and in order to mark it presence in the market, the company needs to introduce innovation and invent something new and take appropriate measures to mark its niche yet again.